Get to Know @iBlueButton

October 22, 2012

By Gregg A. Masters, MPH

As we witness the manifestation of much of the health 2.0, mhealth or tech empowered consumer e-patient movement take form, one application to watch is brought to you by two visionary physicians leading a rather forward looking San Diego based, yet internationally flavored company. Incidentally, I just happen to love the name, i.e., Humetrix. Enjoy the demo, as heard on the street: ‘..the future of healthcare is here, only it is not yet evenly distributed..’:

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Soft spoken yet ‘rhythmic candy’ to some of our ears is it’s founder, President and CEO, Bettina Experton, MD, a physician with a determined public health emphasis and her colleague, Chris Burrows, MD, a physician-scientist and biotechnology executive and entrepreneur who serves as Humetrix’s Executive Vice President for Medical Affairs. This clip is sourced from the June Health Data Forum III, aka ‘health datapolooza’.

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