The Health Innovation Broadcast Consortium (HIBC.tv) launched at HiMSS!3 in New Orleans. The live interviews are available via the media player below, and the thumbnails represent all segments filmed on site. Enjoy! We’re crowd sourcing innovation via Medstartr and HealthTech Hatch. If you appreciate what we’re doing, through some love our way!
Last year during HiMSS12 in Las Vegas Dell Health sponsored a ‘think tank’ convening experts from in and around the health information technology stakeholder community including many social media thought leaders, domain experts and journalists. The recorded live stream of that event is available below:
This year in round two the Dell Health team elected to convene a 2013 vintage of the event after HiMSS13 in order to stage a ‘reflections’ if not debrief roundtable conversation on the state of health information technology industry, including key themes and takeaways if not additional seasoning from SxSW Interactive.
On Tuesday, March 19th 2013 from 10AM to 4PM Central Time HIBCtv will be livestreaming the Dell Health feed below:
By Gregg A. Masters, MPH But you should. Until FutureMed 2013 streamed ‘the future on oncology’ segment I didn’t know Jack. So get to know Jack Andraka (@jackandraka). A 15 (now 16) year old high school student that may just revolutionize diagnostic medicine. Detecting potential cancers at the ‘precursor lesion’ would cause a seismic shift [...]
Gregg A. Masters, MPH Last year HiMSS social media staff supported by many of us in the community who do this for the most part as a passion and more often than not ‘for free and for fun’ participated in a big way to build an awesome ‘digital footprint‘. In fact, one of the sessions [...]
By Gregg A. Masters, MPH t/r/a/n/s/m/e/d/i/a story telling….* ‘…intersects with agility catalyzed crowdfunding of independent social media journalists and bloggers.’ [*Def. '...the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies'] Building on several prior successes of seemingly last minute social media campaigns nested and amplified [...]
By Gregg A. Masters, MPH Recently one of my favorite people on the planet reached out publically (via Twitter perhaps other social media channels) and privately (via email request) for voting support to be acknowledged in the annual digital journalism meets social media recognition event titled ‘The Shorty Awards.’ Some background about ‘Shorty’: Now [...]
Mattering in the hyper-connected digital media world
Social media and interactive digital communications are rapidly evolving as the confluence of technology and changing consumer behaviors stretch if not de-construct the value proposition of traditional marketing and advertising practice.
No longer content, nor willing, to be reduced to statistical constructs or cleverly labelled lifestyle and values demographics for targeted pitches, we demand to be recognized as individuals in the circles we travel or tribes with which we identify. Rapid diffusion of ‘smartphone’ and related technology, coupled with the attraction of real time dynamic social networks, demand a new level of distributed engagement to win us at the Zero Moment of Truth historically inaccessible via push marketing and advertising 1.0.
We are interactive digital platform architects, content producers, new media journalists, bloggers, twitter activists and ‘walkers of the new media talk.’ We monitor emerging technologies and architect 'best in class' platforms in service of your company or organization’s mission. Whether a premium private label play, or leveraged lean ‘freemium’ game-plan we’ll model, advise and technically assist your initial entry or strategic repositioning of existing online assets or campaigns.
Subcultures are a big opportunity for Social Brands to generate value. During Digital Shoreditch 2013, we've discussed about how marketers need to re-think their targeting, understanding and consideration of consumers. Subcultures are a critical "life force" for brand equity as social networks rise through cultural mash-ups and phenomenons. […]
Hot on the heels of the micro-blogging site’s most recent marketing tool, the lead generation card, Twitter has introduced another new feature to help brands advertise online: Twitter Amplify. Twitter Amplify takes advantage of the multi-screen viewing activity of many Twitter users by showing commercials before sporting clips posted in real-time during tour […]
The FDA has given the OK to digital health startup Nephosity to market its image viewing mobile app for diagnostic purposes. Nephosity said it received 510(k) clearance for use of its app in situations where a clinician doesn’t have access to the traditional means of viewing CT scans, MRIs and X-rays. […]
Is Google competing with IBM’s Watson? Undoubtedly yes. On the other hand, I’m guessing Google is disenchanted with the consumer health space after the demise of its personal health record (PHR). And IBM seems to be focused on clinician decision support. […]