Health Innovation TV a service of Health Innovation Media launched at HiMSS!3 in New Orleans. A rebroadcast of the live interviews are available via the media player below, and the thumbnails represent all segments filmed on site. Enjoy!
Last year during HiMSS12 in Las Vegas Dell Health sponsored a ‘think tank’ convening experts from in and around the health information technology stakeholder community including many social media thought leaders, domain experts and journalists. The recorded live stream of that event is available below:
This year in round two the Dell Health team elected to convene a 2013 vintage of the event after HiMSS13 in order to stage a ‘reflections’ if not debrief roundtable conversation on the state of health information technology industry, including key themes and takeaways if not additional seasoning from SxSW Interactive.
On Tuesday, March 19th 2013 from 10AM to 4PM Central Time HIBCtv will be livestreaming the Dell Health feed below:
By Gregg A. Masters, MPH But you should. Until FutureMed 2013 streamed ‘the future on oncology’ segment I didn’t know Jack. So get to know Jack Andraka (@jackandraka). A 15 (now 16) year old high school student that may just revolutionize diagnostic medicine. Detecting potential cancers at the ‘precursor lesion’ would cause a seismic shift […]
Gregg A. Masters, MPH Last year HiMSS social media staff supported by many of us in the community who do this for the most part as a passion and more often than not ‘for free and for fun’ participated in a big way to build an awesome ‘digital footprint‘. In fact, one of the sessions […]
By Gregg A. Masters, MPH t/r/a/n/s/m/e/d/i/a story telling….* ‘…intersects with agility catalyzed crowdfunding of independent social media journalists and bloggers.’ [*Def. '...the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies'] Building on several prior successes of seemingly last minute social media campaigns nested and amplified […]
By Gregg A. Masters, MPH Recently one of my favorite people on the planet reached out publically (via Twitter perhaps other social media channels) and privately (via email request) for voting support to be acknowledged in the annual digital journalism meets social media recognition event titled ‘The Shorty Awards.’ Some background about ‘Shorty’: Now […]
Mattering in the hyper-connected digital media world
Social media and interactive digital communications are rapidly evolving as the confluence of technology and changing consumer behaviors stretch if not de-construct the value proposition of traditional marketing and advertising practice.
No longer content, nor willing, to be reduced to statistical constructs or cleverly labelled lifestyle and values demographics for targeted pitches, we demand to be recognized as individuals in the circles we travel or tribes with which we identify. Rapid diffusion of ‘smartphone’ and related technology, coupled with the attraction of real time dynamic social networks, demand a new level of distributed engagement to win us at the Zero Moment of Truth historically inaccessible via push marketing and advertising 1.0.
We are interactive digital platform architects, content producers, new media journalists, bloggers, twitter activists and ‘walkers of the new media talk.’ We monitor emerging technologies and architect 'best in class' platforms in service of your company or organization’s mission. Whether a premium private label play, or leveraged lean ‘freemium’ game-plan we’ll model, advise and technically assist your initial entry or strategic repositioning of existing online assets or campaigns.
Although the ghosts of SEO consultants past can still catch up with you many years later, the good news is that, like old Scrooge, there is still plenty of time for you to turn a new leaf and take a smarter approach to search engine optimization. Be glad for your second chance and make the most of it!read more
Fellow content creators, let’s swallow a big honking reality pill together. The things customers say about our brand runs circles around the prose we produce. In this edition of Content Marketing Minds, we'll examine how to create an advocacy program about word of mouth marketing, the world's most powerful form of advertising.read more
On November 22, the FDA issued a warning letter to 23 & Me requesting the company to halt marketing of the $99 genetic testing kit because it does not have marketing clearance for certain claims of the product. There's a question as to why the agency finally issued a warning letter after almost six years since the company started to sell the testing […]
ObamaCare has accelerated Medicare’s crisis. It is increasingly clear that Obamacare needs to be repealed and replace with alternative reforms. The opportunity to reform Medicare alongside it might be an added benefit.read more
A few weeks ago Lisa Suennen, founding partner of Psilos Group and fledging best-seller author, wrote ”Times of massive system transformation, such as we are in today, pave the way for new market entrants and disruptive technologies a la Clayton Christensen’s stories about other industries that have endured dramatic change. ” She was talking about health in […]
By THCBist East Coast THCB reader writes: “Ok. Here’s my situation. I’ve tried signing up for coverage at Healthcare.gov several times without success. (I got a combination of the weird glitches and other symptoms other readers have reported. ) After the last fail, I decided to hold off on any further attempts on the theory […]