The Health Innovation Broadcast Consortium (HIBC.tv) launched at HiMSS!3 in New Orleans. The live interviews are available via the media player below, and the thumbnails represent all segments filmed on site. Enjoy! We’re crowd sourcing innovation via Medstartr and HealthTech Hatch. If you appreciate what we’re doing, through some love our way!
Last year during HiMSS12 in Las Vegas Dell Health sponsored a ‘think tank’ convening experts from in and around the health information technology stakeholder community including many social media thought leaders, domain experts and journalists. The recorded live stream of that event is available below:
This year in round two the Dell Health team elected to convene a 2013 vintage of the event after HiMSS13 in order to stage a ‘reflections’ if not debrief roundtable conversation on the state of health information technology industry, including key themes and takeaways if not additional seasoning from SxSW Interactive.
On Tuesday, March 19th 2013 from 10AM to 4PM Central Time HIBCtv will be livestreaming the Dell Health feed below:
By Gregg A. Masters, MPH But you should. Until FutureMed 2013 streamed ‘the future on oncology’ segment I didn’t know Jack. So get to know Jack Andraka (@jackandraka). A 15 (now 16) year old high school student that may just revolutionize diagnostic medicine. Detecting potential cancers at the ‘precursor lesion’ would cause a seismic shift [...]
Gregg A. Masters, MPH Last year HiMSS social media staff supported by many of us in the community who do this for the most part as a passion and more often than not ‘for free and for fun’ participated in a big way to build an awesome ‘digital footprint‘. In fact, one of the sessions [...]
By Gregg A. Masters, MPH t/r/a/n/s/m/e/d/i/a story telling….* ‘…intersects with agility catalyzed crowdfunding of independent social media journalists and bloggers.’ [*Def. '...the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies'] Building on several prior successes of seemingly last minute social media campaigns nested and amplified [...]
By Gregg A. Masters, MPH Recently one of my favorite people on the planet reached out publically (via Twitter perhaps other social media channels) and privately (via email request) for voting support to be acknowledged in the annual digital journalism meets social media recognition event titled ‘The Shorty Awards.’ Some background about ‘Shorty’: Now [...]
Mattering in the hyper-connected digital media world
Social media and interactive digital communications are rapidly evolving as the confluence of technology and changing consumer behaviors stretch if not de-construct the value proposition of traditional marketing and advertising practice.
No longer content, nor willing, to be reduced to statistical constructs or cleverly labelled lifestyle and values demographics for targeted pitches, we demand to be recognized as individuals in the circles we travel or tribes with which we identify. Rapid diffusion of ‘smartphone’ and related technology, coupled with the attraction of real time dynamic social networks, demand a new level of distributed engagement to win us at the Zero Moment of Truth historically inaccessible via push marketing and advertising 1.0.
We are interactive digital platform architects, content producers, new media journalists, bloggers, twitter activists and ‘walkers of the new media talk.’ We monitor emerging technologies and architect 'best in class' platforms in service of your company or organization’s mission. Whether a premium private label play, or leveraged lean ‘freemium’ game-plan we’ll model, advise and technically assist your initial entry or strategic repositioning of existing online assets or campaigns.
There are three things on the Tumblr/Yahoo to-do list for 2013: 1. Push the edges on intelligent recommendation technology (just think of the dataset they must have!) 2. Innovate on engagement-based ad format design. 3. Bypass agencies: try to build partnerships directly with brands to help bring scale and meaning to a revenue model that is based on adding v […]
It’s been just over one year since the JOBS Act was passed, which makes equity- and debt-based crowdfunding legal for accredited and nonaccredited investors. Although the U.S. Securities and Exchange Commission has yet to finalize and implement specific rules around those provisions, several online platforms have plowed ahead and created private portals for […]
This is the transcript of my recent interview with Harvard Pilgrim’s CEO Eric Schultz. We talk about what consumer engagement is, how it is finally starting to get real traction, and what Harvard Pilgrim is doing in that area. […]